Ok, so Skittles has had their website based on Twitter, Facebook, and Wikipedia in rapid succession. I have to wonder - what is the point? To add insult to injury, they bundled these with some of the most annoying (and persistant) pop ups I have ever seen.
Each version has augered into the ground. Just showing you are aware of these tools and and turn them on is meaningless to me.
There Twitter-base version rapidly pointed out what happens when you stride in with self-serving intentions and a desire to be "cool" - and then let anyone respond.
And respond they did.
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