Thursday, March 03, 2005

The Communication Marketplace

I view blogs as the best example so far of "free market" communications. It is all about supply and demand - with a little survival of the fittest tossed in for good measure.

Blogs that gain market share (readers) thrive, those that don't eventually become boarded up electronic husks of vague notions that you drive by when you end up in the wrong neighborhood.

To me, this is a good thing. While many continue to seek out the holy grail of objectively measuring the value of communications, success in the marketplace is not an all together bad proxy.

But the market is not infallible. Remember, the market is the place where Ashlee Simpson out sells Alice Cooper.

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