Jeff Jarvis today issued a call for a blog measurement summit. That's a great idea. As he points out, current panel based solutions aren't as accurate as many would like to see, especially when it comes to niche blogs. Fortunately, there are a number of smart companies looking at and thinking about the problem, including Comscore. But I believe that Jeff's notion of getting together a group of people who can speak to how the data is gathered and used would be very helpful. -------------------
Jeff Jarvis today issued a call for a blog measurement summit. That's a great idea. As he points out, current panel based solutions aren't as accurate as many would like to see, especially when it comes to niche blogs. Fortunately, there are a number of smart companies looking at and thinking about the problem, including Comscore. But I believe that Jeff's notion of getting together a group of people who can speak to how the data is gathered and used would be very helpful.
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