Skittles

Ok, so Skittles has had their website based on Twitter, Facebook, and Wikipedia in rapid succession. I have to wonder - what is the point? To add insult to injury, they bundled these with some of the most annoying (and persistant) pop ups I have ever seen.

Each version has augered into the ground. Just showing you are aware of these tools and and turn them on is meaningless to me.

There Twitter-base version rapidly pointed out what happens when you stride in with self-serving intentions and a desire to be "cool" - and then let anyone respond.

And respond they did.

Wikipedia/Wikia v. Google part deux (inversed) - Knol vs. Wikia

The fun continues. Since Wikipedia is trying to provide an alternative to Google in search via Wikia, now Google considers out wiki-ing Wikipedia with Knol.

Market forces at their best - we all win in the end as quality improves. Now, spelling (wikia? knol?), that is a different story

Wikia and Google

Some time ago, I posted about the Wikipedia (Wika) search concept and how it may or may not compete with Google. Well, it is out. Got a good comment on my previous post extolling the "wisdom of crowds" and how it could indeed result in a better search. I would argue that the way Google uses links to set relevance is really a "wisdom of crowds" thing too - less direct, but that might not be all that bad. Still - point well taken.

The different thing here, is each day (at least in theory) Wikia will improve. Should be fun to watch and see.