I still stick with the figure that only 10% of people will ever bother to personalize a home page. As Yahoo, Google and others develop their widgets to drop on your desktop, this seems to offer a carrot to get people to spend a bit of time providing basic information to better personalize content and apps.
So, does life begin at your browser default page or your desktop in the future? Desktop methinks. Eventually.
http://www.niallkennedy.com/blog/archives/2006/09/programmed-personal-homepages.html
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